Added: Lashun Stouffer - Date: 02.12.2021 15:33 - Views: 11079 - Clicks: 3674
No business can afford to ignore social media as part of its marketing mix. But, unless you are a global multinational, it is also impossible to effectively manage all of the social media networks that are on offer. To be most effective, companies and their marketing agencies should look to be active in two or, at most, three networks and distribute their content marketing assets in a focused way. This allows you to become proficient in the nuances of the those platforms and maximise . The difficulty for Australian organisations is understanding the nuances of which social media channels are most effective and active locally.
Typically the published social media statistics focus on a United States or global centric view of the data. This post collates Australian social media statistics from across a wide variety of sources. We have then analysed those statistics to provide recommendations to for businesses on which platform are most effective in different use cases. In general, Australians are reasonably avid consumers of social media. At least as avid as the US market, but not as active as some Asian countries. Below is an analysis of traffic rank Vs the average daily site visit time.
Of course, higher trafficked sites with longer visit times are of most interest to companies wishing to leverage marketing opportunities. Social media platforms ebb and flow over time — when was the last time you logged into your myspace ? Investing in a platform it is important to identify which platforms your potential customers use, which are growing and which shrinking. This allows you to invest your time wisely for the longer term. Unfortunately there are no locally available data on social media advertising fees for Australia but the following global statistics provide an effective ready reckoner on what to expect on a relative basis.
This generally equates with the value per sale being higher in B2B marketing and the cost per lead being acceptably higher. The implication for B2B business using LinkedIn is that they need to post new content several times a week to ensure that it gets in front of the majority of uses in the infrequent of times they visit the site. Source 1: The Global State of Digital Source 2: Digital Australia. Source 3: The Global State of Digital Source 4: Digital October Global Snapshot.
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