Added: Larrissa Rangel - Date: 06.08.2021 09:16 - Views: 20663 - Clicks: 6293
Snapchat can be a little intimidating at first, but it's an excellent network for building visibility and adding value to your customer. In this post I'll review some basic Snapchat for business do's and don'ts. Snapchat's all about telling a story, a string of moments that can be used to let your fans in, enabling them to get to know your business.
It's about engaging your audience in small snippets instead of longer form content. So let me help you sort this all out. Partnering with influencers can be a great way to build a super engaged Snapchat following. Use influencers to build buzz for a launch or let an influencer "take over" your for day.
The right influencer's audience will follow your Snapchat in order to gain access to the takeover - exposing your brand to new eyes. Besides being a great intro and a jump start some interaction and following on Snapchat, you'll also be able to provide your customers with extra info or answer questions that may be stopping them from purchasing from you. Let your audience know you'll be holding a session beforehand to drive traffic to your Snapchat .
Behind the scenes is always a winner with your online audience because they're getting access to your brand or business that they otherwise wouldn't have. Let them in on your photoshoot set up, show them a day in the life at your office, or invite them to check out backstage happenings at your next event. Use a mix of videos and photos to improve the dynamic of your story. The different mediums make your story more engaging and enable you to get creative in how you share your story with your followers.
To add a little more context, Burberry shared blank screens with text in between photos and videos of models in some of their items before the show took place. Getting started on Snapchat can be a little intimidating. I suggest planning out your story create a story board if needed to ensure it makes sense and is easy to follow.
This way you know where you need text, how long your videos should be and how you may want to further engage your audience. Snapchat's a network where you can have fun. Use Snapchat's native features to add a little personality to your posts - overlay your photos with emoji's, use the built in markers to show off doodling skills or try Snapchat's 3D stickers to add some more pizzazz to videos. It can be a challenging to engage Snapchat users - but it's not impossible. Use calls to action in your text, and ask followers to Snap back to you.
You can add your favorite Snaps to your story by taking a screenshot or picture of a picture remember you can see when anyone screenshots your snaps. You can also ask your followers to help you choose between two things by asking them to watch your story a second time and screenshot their favorite option as a voting method. This le me to Metrics on Snapchat rely on two things: views and screen shots.
Remember to review your story before it disappears so you can keep track of how may people watched your story and if any screenshots were taken. Snapchat Geofilters are a great way to boost brand awareness. People love using fun filters and Snapchat gives you the option to create them for your business.
If you have basic de skills you can put one together for your next big launch or event and the cost can be relatively low. Your filter will be available to anyone using Snapchat in your deated area at least 20, sq. Network exclusive content is a great way to entice your audience to follow you on a specific network. Conduct Snapchat only interviews, employee or influencer takeovers or offer discounts only accessible to your Snapchat audience. Keep your posts closely related to interests of your target audience.
Context is everything, so even if you're going for more of an engaging post, remember to tie it back to your brand. Using Snapchat for business can be a lot of work but the platform enables you to give your audience more context and value, while also showcasing the personality behind your brand. All this equates to a deeper connection with your audience - one of the main reasons we use social media for marketing. This post originally appeared on Dhariano Lozano's blog.
Follow Dhariana Lozano on Twitter. The new option is deed to encourage more creativity in feed post re-shares to Stories. Search x. An article from. Published Dec. By Dhariana Lozano Social media consultant, agency owner. The Do's 1.
Partner with influencers Partnering with influencers can be a great way to build a super engaged Snapchat following. Mix it up with photos, videos and text Use a mix of videos and photos to improve the dynamic of your story. Plan your story Getting started on Snapchat can be a little intimidating. Use Snapchat stickers, filters, emoji's and doodles Snapchat's a network where you can have fun. Engage It can be a challenging to engage Snapchat users - but it's not impossible. Remember to look at your story views and screenshots Metrics on Snapchat rely on two things: views and screen shots.
To review, click on your story and swipe up. You'll see a list of watchers and screenshot-ers. Create Geofilters for your next big event or launch Snapchat Geofilters are a great way to boost brand awareness. Offer Snapchat only incentives and discounts Network exclusive content is a great way to entice your audience to follow you on a specific network.
The Don'ts Filed Under: Social Marketing. Editors' pick Retrieved from Instagram on July 14, Press Releases Discover announcements from companies in your industry. Influence4You becomes the first influencer marketing company to commit to the climate by inv Press Release from Influence4You. Want to share a company announcement with your peers? View all Post a press release. Read next. Retrieved from Instagram on July 14, Latest in Social Marketing.
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The Dos and Don'ts of Snapchat